Standing at the starting point of 100 billion yuan, Weichai is on the road to reform and dream pursuit.
standing at the starting point of 100 billion yuan, Weichai is on the road to reform and dream pursuit.
China Construction machinery information
Guide: at the beginning of 2014, Weichai group has turned its attention from the revenue of 100 billion yuan in 2013 to the deployment of troops in the beginning of the year: hold a strategy decoding meeting, put forward nine tough battles that must be won, and start all staff performance management; The economic operation analysis meeting of the previous year was held to plan the layout for the nine tough battles; Hold the 2014 annual work
at the beginning of 2014, Weichai group has turned its attention from the revenue of 100 billion yuan in 2013 to the "military deployment" in the beginning of the year: it held a strategy decoding meeting, proposed nine tough battles that must be won, and started the performance management of all employees; The economic operation analysis meeting of the previous year was held to plan the layout for the nine tough battles; The 2014 annual work conference was held to determine 2014 as the "year of reform", laying the tone for the work of the whole year. A series of actions of the senior management team filled Weichai with the atmosphere of reform. Reform is everywhere for Weichai people. After more than ten years of reform, innovation and development, Weichai has become an influential international enterprise in the equipment manufacturing industry from an engine factory on the verge of bankruptcy. For more than a decade, reform has been the main theme. Weichai's senior management team knows that change is the eternal law of market competition. Only by changing to control change can we not mess up and stand firm. Weichai people have been working hard on the road to "Weichai dream"
system reform: open the road of modern management
system reform is the deepest reform of enterprises. Whether it can emancipate the mind, break the shackles of the system, and maintain the vitality of the organization forever determines the development destiny of enterprises. From being heavily in debt to operating income exceeding 100billion yuan, the growth rate of Weichai has surprised the industry in 15 years. Weichai is not satisfied with the growth of quantity. The industrial integration, system innovation and structural optimization behind the achievements are the endogenous driving force to maintain the increment. Weichai has been trying to promote a virtuous cycle of "industrial expansion, structural adjustment and stable growth" to achieve a balance between quantity and quality. The "three three system" property right reform has laid the institutional foundation for the rise of Weichai as a modern enterprise, and the establishment of Weichai Power Co., Ltd. has paved the way for Weichai to enter the capital market. Weichai has never stopped exploring corporate governance, group control, enterprise management, etc. Weichai Power's cross regional and multi-cultural equity structure has realized the internationalization and diversification of the company's equity structure, and built a strategic pilotage and implementation supervision platform with reasonable structure and solid foundation for business development. Srian was at this year's composite materials exhibition. On this platform, the board of directors of Weichai is becoming more and more perfect. The board of directors is composed of 18 directors, who are elites in various fields such as investment and M & A, financial management, technology research and development, marketing and so on. There are audit committee, nomination committee, compensation committee, strategic development and Investment Committee, which ensures the professionalism and scientificity of the decision-making of major issues of the board of directors
the level of group management and control determines its core competitiveness and multi business coordination ability. As an aircraft carrier company with many subsidiaries and businesses covering commercial vehicles, power systems, luxury yachts, key parts and other fields, how to overcome the adverse effects of "it is difficult to turn around" and give full play to the advantages of various businesses to achieve the synergy of 1+1 2 has become a major foothold of Weichai's innovation system
after years of experience, Weichai has straightened out the management relationship between the headquarters and its subsidiaries, built an efficient and flat organizational structure with industry as the core, and fully liberalized the specific affairs of subsidiaries under the principle of "strategic unity, resource sharing and independent operation". 5. In a horizontal environment without impact and vibration; Implement the authority of the subsidiary, maintain its dominant position as an independent legal person, win market and social resources for the subsidiary, and improve the professional operation ability of the subsidiary
the strength of a company comes from organizations, not individuals. How to bond independent individuals and effectively gather their talents is the core issue of enterprise management. In this regard, Weichai's experience is: use the system to mobilize each employee and form a community of interests with the company, that is, transform the macro strategic objectives of the company into specific work indicators of employees. Everyone, from senior management members of the company to leading cadres at all levels and employees in key positions, undertakes the strategic decomposition indicators, and everyone participates in the implementation of the strategy. Weichai has established a scientific performance management system by means of comprehensive budget and KPI assessment, realizing the dynamic management of position and salary. Before the Spring Festival in 2014, Tan Xuguang, chairman of Weichai group, took the lead in signing personal performance contracts with the senior management team on behalf of the company, which is enough to show the determination and confidence of Weichai's leadership
revolution of the whole industrial chain: "two wheel drive" travels around the world
"Weichai has chosen relevant diversification, which is an inevitable choice for us to develop to a certain stage, but whether we can operate effectively is our biggest challenge." Tan Xuguang said. The so-called "related diversification", tanxuguang means diversification in the same industrial chain, rather than forcibly putting the upstream and downstream with little internal correlation together
driven by products and capital, Weichai has launched a whole industry chain revolution that shocked the industry: absorbing and merging Hunan Torch company, returning to the mainland for re listing, Weichai heavy machinery backdoor listing, strategic restructuring of yangchai power, Jiachuan light vehicle, Yangzhou Yaxing bus, and leading the establishment of Shandong heavy industry group
this series of capital operation and resource integration has enabled Weichai to successfully achieve three leaps: the engine has leaped from a single market supporting heavy trucks to a multi market supporting heavy trucks, engineering machinery, passenger cars, marine power, etc; A leap from a single product platform dominated by 10 liters and 12 liters to a full range of product platforms; A leap from a single engine product to the coordinated development of multiple gold industrial chains such as commercial vehicles, construction machinery, ships, etc
dual wheel drive has made Weichai a great success in China, but Weichai's exploration of capital does not stop there
in January 2009, Weichai won the relevant assets and product technology of French boduan company with 2.99 million euros, taking the first step of cross-border mergers and acquisitions. In January, 2012, Weichai signed a strategic agreement with Italian Faraday company, the world's largest luxury yacht manufacturer. In September of the same year, Weichai Power signed a cooperation agreement with the industrial forklift manufacturer and the global leader in hydraulic technology - Kaiao group of Germany. The fatigue testing machine is used to test the fatigue characteristics, fatigue life, prefabricated cracks and crack propagation of metals, alloy materials and their components under tensile, compressive or tension compression alternating loads at room temperature
Weichai's frequent moves in the international capital market reflect its unique business philosophy: international enterprises should not only be satisfied with the growth of general trade, but also learn to allocate resources based on the world and skillfully use capital to control resources. "If we build a brand in our own home, it may take 30 years, but once the right time comes, our advantages and the advantages of foreign controlled resources will form a synergy, which will greatly shorten the time to achieve strategic goals." Tan Xuguang said. If the acquisition of boduan in France is a preview of Weichai's international operation, the integration of Faraday yachts expands the application field of products by occupying the core technology of yacht manufacturing, so that Weichai's core engine technology extends from the land to the sea; The strategic cooperation with Kaiao refers to its high-end hydraulic technology, which can not only realize industrial technology upgrading and product import substitution, but also directly promote the construction of Shandong, a domestic medium and high-end hydraulic R & D and manufacturing base, and support the realization of Shandong heavy industry's Asia Pacific market strategy in the field of forklifts. It can be seen that the integration and merger of Weichai is not a simple scale expansion, but is intended to optimize the industrial structure, master the core technology, and create an international competition for the whole industrial chain of Weichai, including improving the clutch reaction time competition in the double clutch transmission system
passion culture: breed innovative teams
If an enterprise succeeds, it must be attributed to its unique innovation, that is, product innovation or mechanism innovation; If it declines, it will be attributed to its lack of innovation. Weichai people who are gradually skilled in the market have a deep understanding of this. Therefore, in the old and new game, Weichai people are more active and proactive self-innovation
maintaining innovation and encouraging progress is the key to the sustainable development of enterprises. In the actual operation and management, Weichai applies innovation to every post and every employee. Weichai's original all staff innovative performance appraisal system closely combines the salary and income of employees with the innovation and improvement of positions, forces innovation with interests, and allows the innovation consciousness to take root, solidify and grow in employees' brains
if we say that stimulating employees' innovation with systems is the most immediate measure of Weichai, then breeding innovative teams with Weichai's unique passion culture plays a fundamental and long-term role. The story of the Weichai three high test team vividly reflects such a cultural gene. Members of the Weichai three high test team have to rush to the high cold, plateau and high temperature areas every year to complete a number of extreme tests. Over the years, this team of young "post-80s" technicians has trekked in Heihe area of Heilongjiang Province with a temperature of minus 40 degrees Celsius, Turpan of Xinjiang with a temperature of 50 degrees Celsius, and the Qinghai Tibet Plateau with an altitude of 4700 meters. They have contributed rich test results, compiled a series of domestic leading diesel engine test specifications, completed more than 70 kinds of tests, formed 237 kinds of test reports and more than 2000 kinds of production data, Tens of thousands of test data have been collected, forming a powerful vehicle test database of Weichai
passion culture has created an innovative team that is determined to forge ahead and dare to surpass. According to statistics, at present, only in the engine sector, Weichai group has more than 50 high-level talents, including 14 foreign high-level talents and 10 domestic high-level talents; 23 doctors; 11 people enjoy the special allowance of the State Council, and 4 people enjoy the "thousand talents plan" of introducing overseas high-level talents at the national level
thanks to a passionate and innovative staff team, Weichai has repeatedly innovated in the field of products and technology, taking the lead in the industry in carrying the banner of independent innovation: it has presided over and participated in more than 10 national scientific and technological innovation projects; It is the first in the industry to successfully develop the "blue engine" engine with independent intellectual property rights, the first domestic high-pressure common rail electronic control system, and in cylinder direct injection natural gas engine; It has successively won the honors of "national independent innovation demonstration enterprise", "national innovative enterprise" and "national second prize for scientific and technological progress"
whether it is the bold and decisive system, the subtle integration of the industrial chain, or the flexible drive of capital and the incomparable admiration of passion culture, all show the courage of Weichai people to try, the bearing of determination and the strategy of far sightedness. If 2014 is the second first year of reform in the history of Weichai after 1998, then we can boldly predict Weichai after this reform: the management team is more innovative, the enterprise continues to innovate, and the system and mechanism are full of market vitality
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