How to win sales in wallpaper stores

  • Detail

Wallpaper store “ Win ” Pin! As we all know, shopping malls are like battlefields. If you don't advance, you will retreat, and if you retreat, you will lose! How can retail stores in the wallpaper industry occupy their commanding heights and win in this smoke free battlefield? Marketing is the strategy that wallpaper stores must consider and implement! How to make wallpaper stores successful “ Win ” Pin? Here we might as well put “ Win ” Disassemble the words: “ Win ” By “ Death &rdquo& ldquo; Port &rdquo& ldquo; Month &rdquo& ldquo; Bei &rdquo& ldquo; Where ” And other radicals and words, but each word represents the link and system in the marketing process: “ Death ”: A sense of crisis! Wallpaper store investment is relatively small compared with other project investment, but no matter how big or small, it is investment, which means making money and return! How can the store expand its business? How to make the store operate normally on the basis of expanding business? How to make the store profitable with the support of normal operation? How to make return and making money a sustainable behavior? This requires strategies and actions to achieve. The root of these strategies and actions is based on “ Sense of crisis ” Driving force& ldquo; Mouth ”: Communication and exchange! Wallpaper stores, as sales terminals, provide products as well as services! How to highlight the advantages of our products? How to systematically and professionally express the advantages of wallpaper products to target consumers? How to establish relations with design institutions and decoration institutions? How to make the relationship between these design institutions and decoration institutions become a continuous and stable behavior? How to make target customers and objects feel the charm and added value of stores and brands? It all depends on communication& ldquo; Month: Time! Wallpaper stores need time and cycle from planning to opening to the final normal operation of the store! For wallpaper stores, time has two levels of significance: the first level, wallpaper stores need a “ Store keeping ” The speed of this process lies in the familiarity with business processes, rules and rules and the process of business development! In the sense of time at the first level, this time is determined by the speed at which the wallpaper store enters the role. The second level is the general environment of wallpaper stores. If the local economy develops rapidly, people's purchasing power and local people's cognition of wallpaper will improve rapidly! Wallpaper stores have a great influence in the local area or gradually expand, and even the development speed of the real estate industry closely related to wallpaper will affect the “ Store keeping ” Time& ldquo; Bei ”: Funds! Wallpaper stores need funds from store rent, decoration, product sample album related expenses, staff salaries, some other miscellaneous expenses of the store to some publicity and promotion expenses in the region! Therefore, wallpaper stores need certain funds as basic support! Although money is indispensable, it is more important to make use of money than the amount of money itself. On the one hand, we should make money with money, and on the other hand, we should make full use of the turnover rate of funds& ldquo; Where ”: Extraordinary strategies and skills! Although the wallpaper industry is a niche industry, the competition is also fierce! How can the old wallpaper man who has opened a shop ensure his position in the Jianghu? The newly opened wallpaper stores have lost their first mover advantage, but how to speed up the catch-up, establish and form their own advantages! Shopping malls “ Performance is king ”, To achieve performance, good strategies that others have used and proven should be implemented faster and better than others. And constantly explore some strategies and skills that others have not used! At present, the wallpaper industry is still a niche industry. Because it is a niche industry, some business strategies and skills that other mature industries have taken or are taking have not been well applied to the wallpaper industry! How to connect some good strategies in mature industries with wallpaper is also an innovation in the wallpaper industry! Wallpaper store marketing to win, get “ Win ” To sell, you have to put “ Win ” Read the words! Only “ Win ” If we understand the meaning of each part of the store and take the right strategies and means, we will certainly achieve success in store marketing





Copyright © 2011 JIN SHI